Heineken and STe created a standout music event featuring world-class technology to deliver the campaign message: “CELEBRATIONS ARE BEST WHEN YOUR PHONE TAKES A REST” during the 2025 New Year’s Eve celebration.
Client: Heineken Vietnam
Date: December 31, 2024 – January 1, 2025
Location: Nha Trang City
Highlights: Dual extended stages, immersive 360° sound experience, programmable LED wristbands, and a fully mapped stage.
Results: Over 70,000 attendees participated.