STe brought to life La-Larue Fest – the first-ever music platform dedicated to spreading optimism during the Lunar New Year season. This event ignited a spirit of positivity, transformed negative vibes into uplifting energy, and sparked a sense of local pride in the hearts of every attendee.
Client: LARUE
Date: 31.12.2023 – 01.01.2024
Địa điểm: Quảng Nam, Sóc Trăng, Hậu Giang, Pleiku, Vĩnh Long, Đắk Nông, Đà Nẵng
Highlights: Created the largest live-performed musical harmony ever staged.
Results:
Sparked local pride among Central Vietnamese communities through the launch of the biggest Tet music video in collaboration with Larue.
Attracted a total of 250,000 attendees.
Ranked #5 in BSI’s Top 10 Social Media Events in January 2024.