STe brought beer and karaoke parties to life as a way to connect with local communities, using Larue’s giant microphone as the central symbol to promote the brand’s spirited identity.
Client: LARUE
Date: 06.2024 – 07.202
Location: Tiền Giang, Bến Tre, Vĩnh Long, Gia Lai, Lâm Đồng
Highlight: Engaging the audience through live musical performances by singers, inviting them to sing along, rewarding them with on-stage games, and creating familiar interactive activities at the event.
Result: Attracted over 10,000 attendees.