Together with Tiger, STe brought “HALL OF COURAGE” to life — a 10-day festival centerpiece on Nguyen Hue Walking Street. The experience delivered never-before-seen activations, designed to inspire, connect, and unleash the bold spirit of every Tiger fan.
Client: TIGER
Date: 29.12.2023 – 07.01.2024
Location: Ho Chi Minh City
Highlights:
Honored fans with a first-ever challenge experience inside “HALL OF COURAGE”
Spectacular prime-time performances that captivated the crowd
Results:
Over 6,000 participants joined the challenge at the hall of courage
A total of 136,000 attendees
Ranked #2 in BSI’s Top 10 Social Media Events of January 2024